William Hill - UX/UI
UX/UI Design for William Hill News Italy. In this project, I had the distinct opportunity to overhaul the UX/UI design for William Hill News Italy, a premier online betting platform. The challenge was to create a user-centric design that simplifies the betting experience while catering to the specific needs of the Italian market. My approach was to streamline navigation, enhance the visual layout for better information display, and integrate intuitive interfaces that cater to both novice and experienced bettors. The design emphasises ease of use, quick access to betting odds, and a seamless integration of real-time news and updates, making it a one-stop solution for betting enthusiasts. This project highlights the fusion of aesthetic appeal and functionality, redefining the online betting experience in the Italian market.