Your logo is often the first thing people notice about your business — and sometimes, the reason they forget it.

If your logo isn’t working, you’re not alone. Many businesses across Ireland start out with something quick, cheap, or DIY, and over time it becomes clear: it doesn’t reflect who they are anymore.

So why doesn’t your logo work?

• It’s unclear. If people can’t tell what your business does at a glance, your logo might be saying the wrong thing — or nothing at all.

• It’s dated. Design trends evolve. A logo that looked fine ten years ago might now look tired, or worse — untrustworthy.

• It’s inconsistent. If your logo changes colour, shape or layout depending on where it’s used, your brand starts to feel unprofessional.

• It’s not scalable. Logos need to work everywhere: on signs, websites, business cards, and social media. If yours breaks down when resized, it’s time for a rethink.