AJS Oil Heating & Leak Detection

When AJS Oil Heating and Leak Detection got in touch, they had 38 years of experience behind them and a customer base that trusted them completely. What they didn't have was a brand or a website that reflected any of that. For a business that had been quietly doing brilliant work across Meath and beyond for nearly four decades, it was well past time to look the part online.

The Challenge

Oil heating and leak detection is a trust business. When someone's boiler breaks down or they suspect a leak, they're not browsing casually — they're looking for someone reliable, experienced, and easy to reach. AJS had all of that in abundance, but nothing about their existing presence was communicating it clearly. We needed to build something that would earn that trust immediately, before a customer even picked up the phone.

The Branding

We built the identity around the two things AJS does best: heating and detection. The logomark combines a flame with a magnifying glass, which sounds simple, but getting it to feel bold, professional, and instantly readable took a fair bit of work. The colour palette of red, black, and blue carries the warmth of heating and the precision of detection without feeling cold or corporate.

The brand was then rolled out across everything from vehicle livery to stationery, making sure AJS looked consistent and professional at every touchpoint. When your van is parked outside someone's house, it needs to do as much work as your website.

AJS Logo

The Website

The website was designed with one goal in mind: make it as easy as possible for homeowners and commercial clients across Ireland to find AJS, understand what they offer, and get in touch. The structure, the content, and the layout were all built around the way real customers search for oil boiler servicing, heating repairs, and leak detection across Meath, Leinster, and beyond.

It's clean, it's fast, it works perfectly on mobile, and it gives AJS the kind of online presence that matches the quality of the service they've been delivering for nearly 40 years.

The Result

AJS now has a brand and a website they're genuinely proud of, and one that actively brings in new business rather than just existing on the internet. For a company built on word of mouth and decades of hard work, it was about time their digital presence started pulling its weight too.